The pandemic accelerated the reliance on online services for any type of business. With consumers confined to their homes, shopping and ordering on the web became a fundamental way to get products and services, increasing the growth of ecommerce in recent months.
Brands should not only worry about the weight of the online movement within their digital strategy: the challenge is to identify where customers are and how they connect with the products or services available. At this point, the smartphone grew exponentially in recent years and even more so due to virtual access without being able to visit physical stores.
In the most recent statistics of traffic and corporate websites, we can already glimpse a change, which in the near future will maintain the same direction. Many companies have come to depend on the performance of their online sites to survive in the market. In numbers, two out of three accesses in web traffic are registered from mobile devices. A Contentsquare study stated that 64% of this type of traffic during 2020, was from a smartphone, increasing by 16% of the data in 2019. Many consumers integrated it into their daily lives and the process of growth in the use of these devices, changed the context in which corporate websites operate.
Users prefer to browse from their phones to search for information and, strikingly, the sector with the most visits is the luxury sector with 76%, followed by beauty with 72% and fashion with 70%. On the other hand, some areas that are linked to browsing for work continue to have a dominance of desktop screens, for example, financial sectors and B2B industry.
The Coronavirus crisis also had an impact on corporate browsing. Consumers downloaded more applications that gained space and also changed the relationship with content. In March 2020, the use of corporate mobile apps increased by 91%. In this way, screens for viewing corporate content increased by 202%, surpassing the time spent on these devices.