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The Online Marketing agency Interactivity was chosen by Mercantil Andina to work on its strategic presence in social networks and digital media. One of the leading insurance companies in the country is going through a process of transformation and improvement of its processes, and Interactivity was the agency selected to accompany the brand on this path in the digital world.

“Our great challenge is to bring the brand closer to our policyholders, and social networks are presented as the ideal space to build and nurture this bond, being close to them when they need us most: with agility and speed. That is why we chose a partner to accompany us and help us to adapt strategically to the online world, in order to continue to be close to our community,” said Viviana Cuns, National Head of Corporate Business at Mercantil Andina Seguros.

Gustavo Mames, Interactivity’s General Director, expressed that “We continue to add top companies to our client portfolio and we are very happy to accompany Mercantil Andina in this challenge, which began a few months ago with the definition of the strategy and culminates with the daily implementation of the contents in the chosen platforms. Undoubtedly, this brand has a great opportunity to differentiate itself and be close to its policyholders with valuable content, and from Interactivity we will accompany them in this process, making the company grow even more”.

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