After a bidding process, the online marketing agency was selected by the employer brand of Techint Organization.
Interactivity will be in charge of the direction of the content strategy, the management of its social media and the online communication of the recruitment processes for young professionals and students.
“We looked for a digital partner that not only manages our social media, but also helps us define a content strategy, aligned with our goals. We believe that experience and innovation can go hand in hand, and that is part of what we found in Interactivity, with whom we will work for the next twelve months”, says Lara Lascurain, Manager of Jobs and University Relations of the Techint Organization – one of the most important companies in the country and the region.
Gustavo Mames, Director of Interactivity, says that “It is a pride and a challenge to work for the Techint Organization on this project. They, like many other brands, are looking closely at how to approach the Millennial public on the networks, with which we have a lot of experience in several jobs that we have been doing with the agency. It seems to be the difficult figure for many, but we believe that based on relevant content, distributed in a timely manner, we can achieve the aim of questioning them”.
Interactivity will develop the digital strategy of the brand, the generation of audiovisual content and will manage the employer brand communities of the Techint Organization on Facebook, Twitter and LinkedIn for the entire country.