With the arrival of the month of December, Poett presents a new work where they show the game between a father and his son. In this way, the Clorox brand relaunches its “Christmas Airs” fragrance line as every year in several countries at this time.
The work carried out by Interactivity was made in Buenos Aires for the eight markets where Poett has a presence in the region: Argentina, Uruguay, Chile, Perú, Costa Rica, Puerto Rico, Panamá and México.
“It is always a good challenge to come up with regional ideas that work in each of the countries in the same way. Music and games between a boy and his father are visual languages that are equally understood throughout Latam, so it seemed like a good resource to exploit”, expressed Gustavo Mames, Director of the agency.
As for Nicolás Coccolo, Poett’s Digital & PR Manager for Latin America, claims that “At Poett we tell stories, we show relationships, bonds and people as they are. With the constant and dedicated work that we have been doing for some years in Digital, we believe that we are achieving beautiful bonds between the brand and those people, where the product is neither central nor merely functional, but it is only a bridge with those feelings and emotions that the brand transmits”.
The video´s story is about a game between the musician Andrés Rapoport and his son Bruno, who play the famous “Jingle Bells” in a particular version in which they find sounds in different typical Christmas objects. In addition, on the site www.poett.com/airesnavidenos the brand will share some decoration and useful tips for the end of the year parties, with drawings by the illustrator Vero Gatti.
The campaign will last for more than a month and will be spread throughout Latin America.