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We developed a series of four videos, where the interior designer, Silvana Almada, gives advice on how to use fabrics to decorate different spaces. Through these contents, Poett Fraganza seeks to reinforce its position as a “specialist in fabrics”.
We created an action where users could create new cleaning and scent uses for Poett. Then, from the brand, among all the proposals submitted, a jury selected the best cases to finally produce them in video and upload them to Poett’s Instagram account.
Fila Race 2014
For the third year in a row we carried out the online strategy for the Puerto Madero race. Microsite design, email marketing, online advertising, buzz marketing and integration of digital content were some of Interactivity’s responsibilities at this event.
Fila Tennis Cup 2015
We created the site of the first Fila Tennis Cup, the ATP Challenger tournament developed in December 2015.
Fila Real Race 2012
We developed the digital strategy for Fila’s career in Puerto Madero. We created the campaign site where the runners could register and pay through Mercado Pago, and we supported the diffusion with online advertising and buzz marketing through social media.
We designed the new website for Fila Argentina, the Italian sportswear brand.
The development was carried out in HTML5 and CSS3 and was considered for different consumer platforms, such as PC, tablet and mobile phones.
Fila Real Race 2013
We created the race site, made the registrations integrating the online payment system, spread the campaign, developed the email marketing strategy and deliveries to the runners, the ranking system, and search for photos and videos of the arrival.
The Perfect Cup
In an app format, we created a game that allowed users of different bars and restaurants to fill a “virtual cup” of the product. The action initially designed for Argentina was replicated in Colombia, Peru, Chile and Paraguay, and allows the winners to be a part of the “Chandon Invites” program, whereby the brand pays the diners’ dinner expenses.
Together with the brand, we developed the 2015 digital strategy, designing the steps to follow in the different online spaces.
Virtual Reality at the Oil & Gas Exhibition
We developed a Virtual Reality (VR) experience that was exhibited at the most important fair in the industry, which took place in Buenos Aires in December 2015.
Maximum Cleaning: Strong Women
Under the concept of #StrongWomen, Ayudín developed a video in which, with the help of a group of volunteers, collaborates in the restoration and development of a neighborhood swimming pool. The video was made within the framework of the launch of Ayudín Máxima Limpieza, a product that has up to twice cleaning power, thanks to its innovative multi-action foam.
Coverage of the World Cup Brazil 2014
We designed the strategy and implementation of coverage in real time in several social media for Coca Cola. During the month of the World Cup, we coordinated a bunker with 10 people, which included journalists, content creators, designers, community managers and media professionals who created and amplified the various contents during the development of the FIFA Cup.
We developed the website and the online advertisement for the launch of the TGLT real estate development, in the Nuñez neighborhood of Buenos Aires. We worked on the Google Ads platform, including Display, Search and A / B testing.
We made the institutional website for this real estate development in the city of Tigre. HTML5 technology, adapted for mobile devices and tablets.
Social Media Alfajores Suchard
“Cocina Feliz”, de Royal
Bravia presentation with Android
To present the new Sony TV´S with Android operating system, we invited online influencers (instagramers, youtubers, bloggers and twitter users) to the event held at the Sony Theater.
Mercado Libre official store
During 2015 we managed the official Sony store in MercadoLibre. From beginning to end, we managed to double the sales of the store, with a response rate and customer satisfaction above 90%.
Launch FIFAWorldCup2014 EA Sports
We invited more than 30 online influencers to the game presentation event, held at the River Plate stadium.
Presentation Line Up Sony World Cup Brazil 2015
We held an exclusive event at the Sony Theater for accredited sports journalists to cover the 2014 FIFA World Cup. We convened celebrities, bloggers and influencers to an event that achieved wide repercussions in the online world.
Launch of 3D Technology
We carried out the presentation event for press and retail in Argentina of the Sony 3D line, including a buzz marketing work with web influencers.
We implemented online guidelines for this food brand, focusing on Social Ads and Google Adwords.
CRM for sales force
We developed web applications adapted to various mobile devices thanks to which salespeople and medical visitors can track the orders and needs of pharmacies and dentists. This CRM allows to optimize the work of the sales force, improving their performance.
We implemented several online campaigns to disseminate their various product lines.
We created the digital strategy for the launch of Tech Deck, the world’s most famous finger skates. We built the first Argentinean online fingerboard community, managed the social media and online advertising. This work was shortlisted in El Ojo de Iberoamérica 2011 and won the Eikon award for Best Launch 2011.
Barbie Glam Hair Line
We designed and created a site where Barbie fans can play and put together their virtual hairstyles, as well as share their hairstyles on the web. We created the online campaign that drove traffic to the site.
We implemented a buzz marketing action with fifteen technology influencers from Buenos Aires, who made an online coverage of the event held by Microsoft in December 2011 at Unicenter Shopping.
To present Office 2010 in Argentina, we created a Buzz Marketing action with a video in which three graphic artists converted an illustration of Caminito street into an Excel file.
Office 2010 Presentation
We gathered the most important technology journalists in the country to present live the Microsoft Office 2010. At the event, three graphic artists replicated live the work “Proyecto Caminito”, where they recreated an illustration using only the Excel program.
Something good is happening
Under the slogan “Something good is happening” we created an action for the Trapiche champagne. For Mother’s Day, we surprised a woman in Alto Palermo, where we gave her a gift accompanied by fashion consultant Fabian Medina Flores.
To launch the new packaging of the Varietales line, we created for Trapiche an action where you could play with a fun interactive idea and a video that reached 40,000 participations in ten days.
Listen to the call
This online promotion allows users to light different letters of THE CALL and access nine prizes over six months. In the TV and Youtube commercial we hid clues, which must then be answered from the product’s site in order to win.
We created the online site of this mega real estate development located in the area of Tigre, in Buenos Aires.
We give you more freedom
We created an online campaign for the publisher with the idea of stimulating the purchase of ebooks. The campaign was implemented in various digital media.
Through Zendesk platform, we managed Fox Play’s customer service in ten countries of the region.
2014 World Cup Brazil coverage
We designed the strategy and implementation of real time coverage in various social media for Powerade. During the month of the World Cup, we coordinated a bunker with 10 people that included journalists, content creators, designers, community managers and media professionals who created and amplified the diverse content during the development of the FIFA Cup.
GPS to get lost
We implemented the brand’s online guidelines on the Youtube platform and a buzz marketing campaign based on specialized blogs.
Based on a series of videos by actor Fernando Sanjiao about the New Year’s Eve, we created an online advertising campaign that achieved the viralization of the videos, which surpassed 200,000 views in just two weeks.
All to Bariloche with Minitortas Rapsodia
In 2012 we carried out this online action of the Minitortas Rapsodia that gathered more than 100,000 fans on Facebook. We created the campaign hotsite, executed and planned an online campaign, focusing on social media.
Lacoste Email Marketing
We developed a CRM program in both the online and offline world. We implemented email marketing and database marketing programs for one of the most prestigious clothing brands in France.
Cards for Mom
To celebrate Mother’s Day we developed a site for Lacoste to generate databases of the brand’s customers. We created a Facebook Ads campaign to support the action.
Movistar Free Music
Through Twitter, we created a contest in which we gave away tickets to see the Movistar Free Music with Jane’s Addiction show. In one week, we added a thousand followers to the Movistar account.
Blackberry Movistar Search
In order to launch the Twitter application for BlackBerry, we carried out the first promotional action exclusively mounted on Twitter in Argentina.
Movistar Summer Experience 2011
We created a buzz marketing action to spread in blogs and social media the actions of summer 2011 in Mar del Plata, Pinamar and Punta del Este, with special guests and live coverage.
We created this solidarity action for the River Museum of Buenos Aires with the idea of collecting all the T-shirts of the club’s history among its fans to be donated and exhibited in the institution.
The place of the birds
As part of the launch of “El lugar de la aves” by Temaiken, we created this Ambient Marketing action where users could play with a toucan, a macaw and the exotic cassowary, made with Augmented Reality.
Your next Latitude
We created an app to promote the product in restaurants. The game allowed users to choose their next destination after dinner, with instant prizes (movie tickets, Spotify accounts, ice cream, etc.)
We developed the website of this Brazilian sports brand for the Argentinean market. The site has a product catalog and the possibility of integrating an e-commerce module, as well as a panel of additions, deletions and modifications (ABM) that allows the customer to adjust photos and products independently and without requiring the support of Interactivity.